Brand

Harbord bakery specializes in cakes, dessert, breads, and pastries ever since 1945. This Annex institution is known for their challah and Kosher baked goods.

Inspiration & Concepts

For the visual identity of the brand, keeping in mind the reputation of the company was key. Through research of the Bakery, Harbord emphasized on the key ingredients of wheat and salt therefore this was where inspiration was drawn from.

Final Solution

The focus on creating elegance and a sense of class was key in elevating Harbord’s platform. Using wheat as the ornamental element with touches of tapered pointed tips gave the necessary detailing for the logo. Dividing the graphic into two and placing “Harbord” in between unified the logo as one.

Using Format